Playing with the Power of SEO – Tricky Concepts

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Q1. What is 301 Redirection and use of 301?

A1. A 301 redirect is a permanent redirect from one URL to the other.

A page has permanently moved to a new page. To remove it from index and pass credit to the new page



A2. The purpose of alt attributes is to provide a description of the contents of an image file.


Q3. What is HTTP and use of HTTP?

A3. HTTP is the foundation of data communication for the World Wide Web.

HyperText Transfer Protocol (or HTTP) response status codes are returned whenever search engines or website visitors make a request to a web server. These three-igit codes indicate the response and status of HTTP requests.


Q4. What is Canonical URL?

A4. Canonicalization for SEOs refers to normalizing (redirecting to a single dominant version) multiple URLs.

<link rel=”canonical” href=”” />


Q5. What is Top level Domain?

A5. A top-level domain (TLD) is the last segment of the domain name. The TLD is the letters immediately following the final dot in an Internet address.


Q6. What is metadata?

A6. Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code.

The four types we’ll discuss here are:

  • Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.
  • Title Tag – This is the text you’ll see at the top of your browser. Search engines view this text as the “title” of your page.
  • Meta Description Attribute – A brief description of the page.
  • Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.

Q7. What is Traffic Rank?

A7. Traffic Rank is the weakest of the 3 popular SEO standards. Alexa takes into consideration your website popularity in relation to all recorded websites worldwide over the course of 3 months. A rank of 1 means you’ve got the most popular site online. Alexa Traffic Rank doesn’t care about your popularity via keyword or meta data.

Q8. What is Hits and how you define in SEO?

A8. A measure of traffic on your website. Every time a page is viewed, that is considered a hit. If the same person loads a page 8 times, that would count as 8 hits. Also referred to as pageviews.

Q9. Link farm and Link Bait?

A9. Link farming is what happens when you site has links from one site and appears a hundreds or thousands of links. This is not good. Link Baiting is a different story. Link Baiting is when you create great content on your website and post the content to, say, social sites, then because of the great content, other wants to link to you, or you get a link. Two different animals, one is bad, and the other is good.


Q10. What is Link Sculpting? Explain with example

A10. Link Sculpting is the process of blocking the link juice to pass to the pages which are linked to your page. For example if you provide a no follow attribute for a page which has a link on your site then it is called link sculpting.


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